U.S. hotel performance fell slightly from the previous week, according to STR‘s latest data through Feb. 4.
Jan. 29 to Feb. 4, 2023 (percentage change from comparable week in 2019*):
• Occupancy: 55.3% (-7.3%)
• Average daily rate (ADR): $145.35 (+13.9%)
• Revenue per available room (RevPAR): $80.45 (+5.6%)
*Due to the pandemic impact, STR is measuring recovery against comparable time periods from 2019. Year-over-year comparisons will once again become standard after Q1.
emphasis addedThe following graph shows the seasonal pattern for the hotel occupancy rate using the four-week average.
The red line is for 2023, black is 2020, blue is the median, and dashed light blue is for 2022. Dashed purple is 2019 (STR is comparing to a strong year for hotels).