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U.S. hotel performance fell slightly from the previous week, according to STR‘s latest data through Feb. 4.
Jan. 29 to Feb. 4, 2023 (percentage change from comparable week in 2019*):
• Occupancy: 55.3% (-7.3%)
• Average daily rate (ADR): $145.35 (+13.9%)
• Revenue per available room (RevPAR): $80.45 (+5.6%)
*Due to the pandemic impact, STR is measuring recovery against comparable time periods from 2019. Year-over-year comparisons will once again become standard after Q1.
emphasis addedThe following graph shows the seasonal pattern for the hotel occupancy rate using the four-week average.
Click on graph for larger image.
The red line is for 2023, black is 2020, blue is the median, and dashed light blue is for 2022. Dashed purple is 2019 (STR is comparing to a strong year for hotels).
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